Market Studies
Market studies are typically carried out to assess the marketability and viability of a
planned project or proposed development mix or design concept on a parcel of land and
helps to set the pricing parameters for the project. Market studies are also required to
gather and generate the data and inputs required by town planners / architects to
undertake the master planning of a township, district or city. The research carried out
for the market study seeks to identify, establish and evaluate existing conditions as well
as current trends in the local economy and property market and will also involve a study
on the current and future availability of infrastructure, public transportation and public
amenities in the locality, planning checks on the site, competitive analysis and pricing
study, demographic analysis and SWOT analysis of the project site and its vicinity.
A skilled and experienced market analyst not only provide meaningful insights to market
conditions and trends, but can also assist in refining development decisions regarding the
project. At Henry Butcher Malaysia, we have the added advantage of being involved in
marketing of projects and thus can augment our research findings with real insights into
the actual conditions on the ground.
Our market research team has assisted developers / planners / local authorities in
planning their new projects which can range from single residential or commercial
developments to integrated projects as well as huge townships, district and city master
planning
Feasibility Studies and Cash Flow Analysis
A feasibility study addresses the factors in the market study and goes further to
establish the financial viability, profitability and cash flow requirements of the project
based on the proposed development mix and phasing. The feasibility establishes the
estimated selling prices, land development costs and financing costs for the project and
works out the profitability and returns on the development. The cash flow analysis is
vital as it will help to establish whether the recommended development mix for the project
site is a viable option and if not, what are the changes that can be made to improve the
profitability and cash flow.
Some market and feasibility studies are commissioned by developer clients who seek
funding from banks and we are committed to carrying out an independent evaluation in order
to provide the banks an objective analysis upon which they can make their lending
decisions.
Consumer Research
We believe it is critical to have a clear perspective of your target market and knowing
what they think of you and your products. The consumer perspective provides the foundation
for understanding and determining the market potential, product mix, design and the
overall marketing strategies. Our aim is to deliver quality research, enrich your
understanding of the sentiments and behaviour of your market and provide practical
strategies and solutions to help you market the property or development projects.
Our scope of works includes:
- Customised qualitative and quantitative research studies
- Advice on issues such as target market profile, market positioning,
design criteria, product mix and marketing strategies.
We undertake primary research via questionnaires, surveys and focus group discussions.
Research Publications
We gather intelligence gained directly from our experts on the ground to create reports
our clients can depend on. We're first to the facts and then first to you. We circulate to
all our clients for free, our monthly newsletter called Herald which contains useful
updates and articles on the property market.