Market Research and Development

As the property industry becomes more sophisticated and competitive and property investors become more knowledgeable and selective, the need for market research is felt to be more urgent than ever before. Whether you are a housing developer about to formulate your layout plan or an institution contemplating a multi-million Ringgit purchase, the role of market research is often central and critical to the success or failure of your scheme.

For each and every one of our clients, we strive to understand the objectives and specific requirements of the individual clients and tailor our methodology and research to yield the right information to carry out a critical analysis of all relevant factors so as to enable us to provide the most appropriate recommendations to assist the client to make the crucial decision. For many of our research assignments we work closely with the developer’s consultant team and thus our involvement generally goes beyond the time frame of the study.

Market Studies

Market studies are typically carried out to assess the marketability and viability of a planned project or proposed development mix or design concept on a parcel of land and helps to set the pricing parameters for the project. Market studies are also required to gather and generate the data and inputs required by town planners / architects to undertake the master planning of a township, district or city. The research carried out for the market study seeks to identify, establish and evaluate existing conditions as well as current trends in the local economy and property market and will also involve a study on the current and future availability of infrastructure, public transportation and public amenities in the locality, planning checks on the site, competitive analysis and pricing study, demographic analysis and SWOT analysis of the project site and its vicinity.

A skilled and experienced market analyst not only provide meaningful insights to market conditions and trends, but can also assist in refining development decisions regarding the project. At Henry Butcher Malaysia, we have the added advantage of being involved in marketing of projects and thus can augment our research findings with real insights into the actual conditions on the ground.

Our market research team has assisted developers / planners / local authorities in planning their new projects which can range from single residential or commercial developments to integrated projects as well as huge townships, district and city master planning

Feasibility Studies and Cash Flow Analysis

A feasibility study addresses the factors in the market study and goes further to establish the financial viability, profitability and cash flow requirements of the project based on the proposed development mix and phasing. The feasibility establishes the estimated selling prices, land development costs and financing costs for the project and works out the profitability and returns on the development. The cash flow analysis is vital as it will help to establish whether the recommended development mix for the project site is a viable option and if not, what are the changes that can be made to improve the profitability and cash flow.

Some market and feasibility studies are commissioned by developer clients who seek funding from banks and we are committed to carrying out an independent evaluation in order to provide the banks an objective analysis upon which they can make their lending decisions.

Consumer Research

We believe it is critical to have a clear perspective of your target market and knowing what they think of you and your products. The consumer perspective provides the foundation for understanding and determining the market potential, product mix, design and the overall marketing strategies. Our aim is to deliver quality research, enrich your understanding of the sentiments and behaviour of your market and provide practical strategies and solutions to help you market the property or development projects.

Our scope of works includes:

  • Customised qualitative and quantitative research studies
  • Advice on issues such as target market profile, market positioning, design criteria, product mix and marketing strategies.
  • We undertake primary research via questionnaires, surveys and focus group discussions.

Research Publications

We gather intelligence gained directly from our experts on the ground to create reports our clients can depend on. We're first to the facts and then first to you. We circulate to all our clients for free, our monthly newsletter called Herald which contains useful updates and articles on the property market.

We have conducted a vast number of studies which includes townships, resorts, hotels, condominiums, offices, retail centres, town centres, residential and industrial properties. In the course of our work we have also undertaken assignments to revive projects, review concepts, reassess positioning and advise on maximizing values.
Our teams have completed assignments including:

Master Plan

  • Kuala Lumpur Local Plan Study
  • Eastern Corridor Master Plan Study
  • ECER Master Plan for Kuala Terengganu City Centre, Cherating and Setiu Wetland
  • Kajian Rancangan Kawasan Khas Bandar Pelabuhan Klang, Selangor
  • Rancangan Tempatan Daerah Hulu Selangor 2008-2020
  • Kota Seriemas Master Plan Review


  • Market study for proposed factory outlets and franchise centres in Bandar Meru Raya, Ipoh, Perak
  • Market study for Penang Sentral's retail component at the transportation hub in Seberang Perai, Penang
  • Proposed market research on a proposed commercial land at Seksyen 14, Shah Alam, Selangor
  • Market study on a proposed commercial development in Glenmarie, Shah Alam, Selangor
  • Financial Institutions
  • Government agencies
  • Individual homeowners
  • Insurance companies